Campbell’s Chunky and Pabst Blue Ribbon want you to “crack open a warm one” this soup season.
The soup giant and the American beer brand unveiled two beer-infused soup creations as part of their new collaboration.
The new “Beer Cheese with Potatoes & Chorizo Soup” and “Beef, Bacon & Beer Chili with Beans” varieties are exactly what they sound like. The former combines sausage, potatoes and creamy cheese infused with PBR beer flavor, while the latter is a blend of beef, beans and bacon with PBR beer flavor.
“This is the ultimate flavor collaboration,” Campbell’s Chunky senior brand manager Ryan Pawling said in a press release. “Our fans love bold, unexpected taste experiences, and pairing Chunky’s hearty recipes with the iconic, malty flavor of PBR brings something totally unique to the soup aisle.”
To celebrate the collaboration, Campbell’s Chunky and Pabst Blue Ribbon are embarking on a food truck sampling tour at Walmarts across the country beginning Sept. 3.
“We always like to do things a little differently at Pabst, so when the opportunity came to work with an iconic brand like Chunky, we knew this was a no brainer,” Pabst Blue Ribbon senior brand director Rachel Keeton said. “It’s a bold, unexpected collaboration that celebrates flavor, fun and the spirit of both brands, and we’re excited to stir things up.”
The study takes a close look at the phenomenon known as “beer goggles.”
