Spec developer Joe Farrell is launching sales for 27 luxury single-family homes in Wellington’s Palm Beach Polo & Country Club.
Prices for the planned Wellington homes start at $6 million and go up to $11.5 million, said Lawrence Boal, a Nest Seekers agent who handles digital marketing for Farrell’s Bridgehampton, New York-based Farrell Companies. The houses will range in size from 5,300 square feet to 8,900 square feet, and are slated for completion in the summer of 2025, Boal confirmed. Farrell is promoting sales with a sponsorship and tent at the Hampton Classic in Bridgehampton, one of the most significant horse shows on the American circuit.
Farrell bought the 23-acre site 11153 Polo Club Road from Glenn Straub for $12.6 million last year. It was the former site of the long-shuttered East Course golf course.
Farrell, a longtime Hamptons developer, is pushing into luxury spec development in South Florida. In January, he bought an under-construction oceanfront compound in Manalapan for $32.5 million. Just south of Palm Beach, Manalapan has become a magnet for ultra-luxury buyers in recent years, fueled in part by Oracle billionaire Larry Ellison’s record $173 million purchase there in 2022. Farrell is seeking a trophy price for his Manalapan project now. He listed the mansion with Margit Brandt of Premier Estate Properties for $95 million earlier this month.
Further inland, his Wellington project comes amid a dramatic period of development for the equestrian village. Demand boomed for luxury Wellington homes in recent years, fueled by the pandemic and increased interest in equestrian sports. In recent years, Katrina Peebles began flipping luxury homes in the Palm Beach Polo & Country Club to the monied set who ride in Wellington. Developer Mark Bellissimo won approval for a controversial development, dubbed the Wellington, which involves removing 96 acres from the village’s equestrian preserve and building 49 single-family homes, 47 townhomes, and 107 luxury villas, as well as a clubhouse and golf facility.
