Los Angeles (CNN) — Tiger Woods has identified a new glance soon after splitting up with Nike, his longtime partner, past thirty day period.
On Monday, Woods introduced that he would be partnering with Taylormade to launch a new apparel model — Sunlight Day Crimson.
The announcement was built at a press meeting in the Los Angeles suburb of Pacific Palisades.
A landing web page on the Sun Day Pink website teases that the line is “Coming Could 01.” A information release on its site reported that the manufacturer designs to increase “to include things like women’s and children’s variations as very well as footwear.”
The golfing legend’s new brand name partnership arrives a single thirty day period following Woods and Nike declared the end of their 27-calendar year partnership.
Nike bid farewell to Woods in a January put up on Instagram, expressing “it was a hell of a round, Tiger.”
“Tiger, you challenged your competition, stereotypes, conventions, the old university way of imagining. You challenged the whole establishment of golfing. You challenged us. And most of all, oneself. And for that problem we’re grateful,” the organization extra.
Nike did not quickly answer to CNN’s request for comment about Woods’ new partnership with Taylormade.
In the golfing world, the Nike brand experienced been synonymous with Woods for decades, with Woods sporting a purple Nike shirt, his lucky colour, to practically all his PGA Tour functions and significant championship wins.
In 1996, Nike released its iconic “Hello World” industrial, primarily based on Woods’ professional debut at the Higher Milwaukee Open. In 2000, Woods signed a five-calendar year endorsement deal with the model for an believed $85 million, generating it the best-paid out endorsement deal in sporting activities at the time.
Even as a sexual intercourse scandal just about 15 many years in the past drove sponsors like Gatorade and AT&T away from Woods, Nike stood by Woods’ side.
But more than the years, Nike has pulled back its investment in golf. In 2016, Nike introduced its exit from the golf equipment organization, discontinuing product sales of golf equipment, balls and golf luggage.
At 1 stage, Woods’ Nike offer was documented to be well worth as considerably as $20 million for each yr, CNN formerly noted. Woods signed several discounts with the organization around a span of virtually a few many years, like a 10-yr deal signed in 2013 that is worthy of about $200 million.
Nonetheless, by 2019, Wood’s deal was really worth about 50 % that every year, Bob Dorfman, an endorsement expert at government creative director at Baker Street Advertising and marketing, said at the time.
“It’s the ideal time in my life,” Woods stated at the launch occasion. “I’m no for a longer period a child any longer. Lifestyle alterations.”
The-CNN-Wire™ & © 2024 Cable Information Community, Inc., a Time Warner Firm. All rights reserved.
