- Barney the purple dinosaur will return in an animated collection launching in 2024.
- Mattel is launching new Barney articles to be adopted by a line of toys, books, outfits and accessories.
- The toymaker lately resurrected its Monster Large and Masters of the Universe franchises and it is been delving deeper into content development, which includes it is approaching “Barbie” film.
Millennials’ favorite purple dinosaur is returning to Tv set and toy shelves.
Mattel is relaunching its Barney franchise via a series of tv, movie and YouTube films together with a line of toys, guides, apparel and components. A new animated series is set for launch in 2024, adopted by a item line in 2025.
“Barney’s information of really like and kindness has stood the examination of time,” said Josh Silverman, main franchise officer and world-wide head of purchaser solutions at Mattel. “We will tap into the nostalgia of the generations who grew up with Barney, now mother and father on their own, and introduce the legendary purple dinosaur to a new technology of little ones and families all-around the entire world.”
Barney has been off the air due to the fact 2010, immediately after a nearly two-decade-lengthy run on “Barney & Close friends,” a well known reside-motion children’s television present. The new animated collection, set to debut globally future year, makes his initial appearance in 14 decades. Mattel formerly introduced programs for a theatrical movie in partnership with “Get Out” star Daniel Kaluuya.
Barney, the purple dinosaur, in scene fr. (The Lyons Team) PBS Tv set collection Barney & Mates.(Photo by Mark Perlstein/Getty Pictures)
Mattel’s resurrection of the famed purple dinosaur arrives immediately after profitable relaunches of its Monster Substantial and Masters of the Universe franchises, both of which have have launched new articles and consumer goods in new a long time.
The toymaker has been delving further into written content development because launching its film division in 2018. It is really “Barbie” movie, a co-generation with Warner Bros., is set for launch in July and stars Margot Robbie and Ryan Gosling.
The business is hunting to much better engage buyers by means of movie and tv collection, which it hopes will ultimately direct to a much better link with Mattel’s models and support push toy income.
The division has more than a dozen additional assignments in enhancement, including movies primarily based on Very hot Wheels, Magic 8 Ball, Key Matt Mason, Rock ‘Em Sock ‘Em Robots and Uno.
