Barbie is a 63-12 months-old doll, and its longtime iconography has created it a major staple of Mattel’s enterprise. Nevertheless legendary, the brand name has had a troubled earlier pertaining to its promotion of unrealistic elegance criteria for children, in accordance to mothers and fathers and some scientists.
Because the hiring of CEO Ynon Kreiz in 2018, Mattel started to make main alterations as a end result of his enjoyment background. Mattel has considering the fact that revamped its mental residence verticals and over-all solution to the Barbie model, including a revision of the doll’s themes, a multibrand growth of electronic content material and promotions for various major motion pics across several manufacturers.
Mattel’s most current ambitious undertaking is the star-studded Barbie motion picture, starring Margot Robbie and Ryan Gosling, and directed by Greta Gerwig. The movie wrapped creation in July 2022 and is slated to air in July 2023.
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