Costco is about to alleviate a big customer headache.
The warehouse retail club chain is finally allowing customers to order cakes digitally with a new update in the Costco app rolling out in 2026. This means you can finally order a custom cake from the comfort of your own home. The same goes for deli trays, which also can be ordered online now.
The update was revealed December 2025 during a Q1 2026 earnings call by CEO Ron Vachris, who cited customer feedback as the motivation for the change.
“Many of the things that we’ve heard from our members that could be a little bit clunky are now moving to a digital state, and we’re seeing great adoption right out of the chute,” Vachris said during the call, adding that the company aims on “locking in” its brick-and-mortar business with its virtual digital business.
Adopting modern UI is something Costco has lagged behind on compared to its competitors, like Sam’s Club, which has become a sticking point for many members.
Until this year, customers had to visit a physical location to order a custom cake, filling out a sheet of paper, which was the only way to get one. This rankled folks who needed to take two separate trips to the store and park in its sometimes-nightmarish parking lot.
“Two trips to the store for a cake is an inconvenience,” a 2022 Reddit thread reads, and one individual even said they’ve phoned a friend who lives by their Costco to fill out the form for them.
As some may know from the many cake fails on the internet, filling out a form at Costco can lead to some very literal hijinks.
Costco will give you exactly what you know you didn’t need.
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u/FlipDemStocks in
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On the other side of the coin, some folks have reported seeing the app update roll out as early as August 2025, with one post showing a screenshot of the app where customers can choose the shape of their confection.
“This is awesome news, will save me from an extra $200 shopping trip when I go to drop off the order form for my kid’s birthday cake lol,” one Reddit user remarked.
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