NBC and Peacock’s presentation of Super Bowl 60 in the Bay Area was historic on multiple levels.
The game set an all-time media record as 137.8 million viewers watched in the second quarter as the Seattle Seahawks led 6-0 over the New England Patriots, NBC announced Tuesday. That’s the highest peak viewership in U.S. TV history.
That was in the build up to the halftime show, led by global Puerto Rican star Bad Bunny. Total consumption of Bad Bunny’s performance set a record of four billion views after the first 24 hours, up 137% year over year. Over 55% of all NFL social views from the show came from international markets.
Bad Bunny’s Super Bowl halftime show transformed the field into a Puerto Rican setting, praising Latino culture through music and guest appearances.
Full global viewership of Bad Bunny’s performance on NBC and Peacock will be available early next week. The NFL’s post of the “Only Thing More Powerful Than Hate is Love” part of the show is the league’s most viewed social clip ever at 179 million and counting, with more than half coming outside the U.S., for context.
Seattle’s full 29-13 victory over New England averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital and NFL+. It’s the second-highest watched Super Bowl since the 2025 matchup between the Kansas City Chiefs and Philadelphia Eagles.
That makes Super Bowl 60 the most-watched show in NBCUniversal’s history as it celebrates its 100th-year anniversary in 2026.
Streaming wise, Peacock experienced its best day ever in terms of both reach and hours streamed, though full viewership numbers will be available later this week.
Additionally, Telemundo averaged 3.3 million viewers, making it the most-watched Super Bowl in U.S. Spanish-language history. The halftime show peaked with 4.8 million viewers, also the most ever.
Beyond the Super Bowl, NBC and Peacock’s coverage of the 2026 Milan Cortina Olympics also enjoyed success, as there was an average of 42 million viewers on Sunday. It marked NBCUniversal’s largest Winter Games audience since Day 2 of the 2014 Sochi Olympics and an increase of 73% over the corresponding 2022 Beijing Olympics show (24.3 million) which followed Super Bowl 56.
NBC and Peacock will next have coverage of NBA All-Star Weekend in Los Angeles, which includes the 3-Point Contest and Slam Dunk Contest on Saturday followed by the highly anticipated U.S. vs. World format on Sunday.
