Among the perks of competing at the 2026 Milan Cortina Olympics are the free swag from big brands.
Team USA Olympians are showing off their haul from sponsors like Nike, Ralph Lauren and Skims, which have showered the top athletes in the country with clothing, sneakers, accessories and more, ensuring the Americans will be well-dressed at the fashion capital of the world.
It took snowboarder Hahna Norman three separate TikToks to get through the rolling duffel bag filled with gear from Nike. Her videos have garnered millions of views.
Among the items Norman received were jackets, coats, puffers, cargo pants, puffy pants, lounging shoes and sneakers. There were also a variety of sports bras, sweatshirts, sweatpants, t-shirts and jackets.
Nike includes a look-book showing athletes how to assemble outfits designated for interviews and, if they’re lucky enough to reach the podium, medal ceremonies.
Next, the California native, who is competing in the snowboarding slopestyle event, showed off her gifts from Ralph Lauren. The suitcase contained cashmere sweaters, a sherpa jacket, tops, pants, hats and her favorite item: a backpack.
“This is insane,” Norman says in the video after she lays out all her swag in a pile.
Ralph Lauren also outfits Team USA with their uniforms for the Opening and Closing Ceremonies.
As for male athletes, Ralph Lauren gifted Team USA Olympians several jackets and coats, hoodies, polos, sweatpants and sweatshirts, among other things, according to a video shared by ice dancer Vadym Kolesnik.
Short track speed skater Andrew Heo also documented his unboxing in a sped up Instagram Reel that included his Nike and Skims hauls. Both brands gifted the Olympian a wide range of winter gear, easy-to-layer apparel and workout clothes. The Pennsylvania native ended his video buried in a mountain of products that he vowed to “get it home somehow.”
The haul from Skims, Kim Kardashian’s clothing brand, came in a massive sherpa duffle bag replete with underwear, a robe, cozy loungewear, socks, a towel and more.
“I’m gonna live in this,” figure skater Christina Carreira said in a TikTok, adding that “Skims was the thing all the girls were most excited for.”
Ski racer Lauren Jortberg was also thrilled to open her Skims bag and gushed over the fleece pajamas, claw hair clip and fuzzy blanket. The 28-year-old from Boulder, Colorado, called the haul “my dream come true.”
For figure skater Isabeau Levito, getting her Skims apparel was “the whole reason why I had to make the Olympic team.” The Philadelphia native who currently resides in New Jersey recalled seeing fellow figure skater Alysa Liu showing off the Skims bag she received at the 2022 Beijing Olympics and wanted one of her own.
“That just never left my brain for one second,” Levito said while visiting the Skims suit. “This is exactly why I had to be here.”
It’s not just apparel that Team USA Olympians are bringing back home. Norman also shared Team USA athletes received a Samsung Galaxy Z Flip7 phone, a Hamilton watch, three pairs of Oakley sunglasses, a Starbucks bear mug, toiletries and SK-II skincare.
Not everyone will be able to win a medal at these Olympics, but at least every athlete will go home with quite a few consolation prizes.
Many of the items flaunted by athletes in their haul videos are available to purchase online, with Skims, Ralph Lauren and Nike dedicating pages on their website featuring their Olympic collections.
