The beginning of a new year means the arrival of the iconic Rose Parade.
The 2026 Rose Parade will be the 137th edition of the festivities, which will see numerous rose-covered floats, equestrian teams and marching bands from around the globe.
It will occur on the same day as the Rose Bowl, which will feature the top-seeded Indiana Hoosiers taking on the No. 8-seeded Alabama Crimson Tide. The winner will proceed to the semifinals of the College Playoff bracket and play in the Peach Bowl.
So, when is the parade, what time will it start and how can you watch? Here’s everything to know:
When is the 2026 Rose Parade?
The 2026 Rose Parade will be held on Jan. 1, 2026.
Where is the 2026 Rose Parade?
Pasadena, California, is the location of the Rose Parade.
What time is the 2026 Rose Parade?
The 2026 Rose Parade will start at 8 a.m. PT/10 a.m. CT/11 a.m. ET.
Where to watch the 2026 Rose Parade on TV
NBC will broadcast the Rose Parade for the 99th year in English. Telemundo will broadcast it in Spanish.
Where to stream the 2026 Rose Parade online
Along with being broadcast on NBC, the Rose Parade will be available to stream on the following platforms:
- Christmas Plus
- Dooya
- FanDuel Sports Network
- Fubo
- GFam+
- Great American Pure Flix
- Pluto TV
- Samsung TV Plus
Who is the 2026 Rose Parade Grand Marshal?
The Grand Marshal for the parade will be none other than basketball legend Earvin “Magic” Johnson, a Los Angeles Lakers icon.
How to watch, stream the Indiana-Alabama Rose Bowl game
The Indiana-Alabama Rose Bowl contest will be broadcast on ESPN with a stream on WatchESPN.
How do the Rose parade floats get their flowers and what happens once it’s over? Here’s a look at the circle of life for roses in the Rose Parade.
