Starbucks announces more holiday merch amid Bearista cup craze

Starbucks announces more holiday merch amid Bearista cup craze

Originally appeared on E! Online

Starbucks wants to make the holiday season slightly more bearable.

Amid the frenzy around their Bearista cup — which saw fans clamoring to get the sold-out glass — the coffee chain is offering a new collab customers can get excited about.

Starbucks is partnering with fashion line Roller Rabbit to bring their vibrant, patterned looks to the coffee cup world, according to People. The cups are set to be released on Dec. 2, with more details to be shared closer to the launch date.

It’s a bit of good news for most Starbucks fans, who were left empty handed after the Bearista holidays cups — which came with a green-and-white reusable straw to match the bear’s Starbucks-green beanie — sold out in record time, and even prompted the Seattle-based chain to issue an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” Starbucks told People in a Nov. 6 statement. “Despite shipping more Bearista cups to coffeehouses than almost any other merchandise item this holiday season, the Bearista cup and some other items sold out fast.”

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They added, “We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused.”

Starbucks didn’t share how many cups they had originally produced, but promised they would have “more exciting merchandise coming this holiday season.”

And in terms of new merch, in addition to their partnership with Roller Rabbit, the chain also released a red gingerbread cookie tumbler, one with a puppy wearing a festive scarf, a travel mug covered in various gingerbread men and even an elegant golden poinsettia mug.

Plus, all the new merch is just one part of the Starbucks holiday season rollout, which also includes a slew of returning holiday-favorite drinks like the Peppermint Mocha, Caramel Brulée Latte and Iced Sugar Cookie Latte.

Those with a sweet tooth can also indulge in some treats like the new Cinnamon Pull-Apart break — which is set to be available year-round — the Snowman Cookie and a new Polar Bear Cake Pop.

And as always, all of the festive drinks and treats will be served in this year’s newest celebratory mugs.



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