The competition for top agents has never been more intense. At the same time, the way business is done is shifting dramatically, fueled by mega-mergers like Compass’ recent plan to acquire Anywhere.
The changes leave agents wondering who’s truly looking out for their business. Some feel that these consolidated power structures will deliver better resources and protections; others fear they will lead to cost-cutting and fewer opportunities for independent success. With the Miami market itself changing as rapidly as the brokerage model, hearing C-level insight is no longer optional — it’s necessary.
The Real Deal is bringing the brokerage battle to the stage at the 2025 Miami Real Estate Forum. We’re hosting a frank, high-stakes conversation designed to pull back the curtain on the future of the agent-firm relationship. The session “Brokerage Wars: What Do Brokerages Owe Their Agents?“ brings together two of the industry’s most influential leaders, Guy Gal of Side and Michael Liebowitz of Douglas Elliman, to weigh in.
Gal and Liebowitz will debate both the tangible and intangible value brokerages provide, defining how this critical relationship is evolving today. Is the future about brand equity, cutting-edge tech platforms, unique culture, or simply the pure economics of the split? This candid debate about the core business of brokerage is a must-watch for anyone who wants to understand what they should demand from their brokerage moving forward.
We’ll also hear from Mauricio Umansky, CEO and founder of The Agency and co-founder of American Real Estate Association, in a Power Breakfast on the opening day of TRD Forum, Nov. 5. Attendees of this exclusive breakfast event will hear Umansky’s take on everything from his deal-making strategies to leadership in luxury real estate, and will include an interactive Q&A as part of the breakfast.
Don’t miss your chance to hear these C-level conversations live. Join us at the Miami Real Estate Forum on Nov. 5th and arm yourself with the insights you need to make the smartest decisions for your business in 2026 and beyond.
Event link: https://events.therealdeal.com/miami/home?utm_source=web&utm_medium=marketing-article&utm_campaign=brokerage-wars
