A gone-but-not-forgotten soda flavor is coming back to stores — but not for long.
A spokesperson from the Coca-Cola Company confirmed to TODAY.com that Retro Diet Coke Lime will be returning to stores that carry the Coke brand nationwide starting Oct. 6.
The flavor was a “breakout favorite” when it first launched in early 2004, according to the company, but was discontinued in 2018. It has remained available in Coca-Cola Freestyle machines, however.
Now, after seven years, it returns in both bottle and can form.
“What makes this return special is that it’s not just about taste; it’s about tapping into the nostalgia wave that’s dominating everything from fashion to film,” the brand said in a press release.
For this drop, the diet cola is wrapped in retro-inspired packaging that “nods to the past” to appeal to both longtime fans and youngsters who’ve never tried it before.
The limited-time drop of Retro Diet Coke Lime will be available in 12-pack cans and single 20-ounce bottles nationwide, while supplies last.
This is not the first time in recent memory that Coca-Cola has brought back a beloved-but-discontinued flavor to store shelves. In June, the brand confirmed to TODAY.com that Retro Diet Cherry Coke was returning after at least five years off the market.
The vintage-style cans became available in mid-July for a limited time only at select stores, and were a “runaway success” that “proved just how much appetite there is for throwback flavors,” according to the company.
When popular snack-spotting social media personality Markie Devo broke the news of Retro Diet Coke Lime’s return, his comments section was full of excited fans.
“Omggggg yessss I add true lime packets to my Diet Coke every day so this is amazing,” one wrote.
Many commenters said they wished it wasn’t just a limited release and that regular Coke with Lime (of “Put the lime in the Coke, you nut” fame) would make a comeback, too.
“Consumer demand for nostalgic favorites has never been stronger, and Diet Coke is listening,” said the company.
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