Playboy is heading to Miami Beach.
The men’s lifestyle entertainment brand, known for its centerfolds of nude and semi-nude models and widely recognized bunny logo, announced Thursday that it is moving its global corporate headquarters from Los Angeles to Miami Beach.
The brand also announced the development of a new Playboy Club, with a world-class restaurant and an exclusive members-only space.
“Miami Beach is among the most dynamic and culturally influential cities in the country, making it the ideal home for Playboy’s next chapter,” said Ben Kohn, CEO of Playboy, Inc. “Our vision is to create world-class content and experiences that resonate globally, and Miami Beach provides the perfect environment for that ambition. The City of Miami Beach has been an outstanding partner throughout this process—its vibrancy, pro-business approach, and quality of life make it an extraordinary home for our employees and for our future.”
Playboy’s headquarters and its new club will be located at real estate developer Robert Rivani’s building, The Rivani is located at the center of the island.
“As Miami Beach continues to establish itself as one of the premier cities in the world to live, work, and conduct business, we are thrilled to welcome Playboy’s global headquarters,” Miami Beach Commissioner Joseph Magazine said. “This move is expected to bring a significant number of well-paying jobs to our city, and it reinforces our commitment to fostering innovation, cultural vitality, and economic growth in partnership with one of the most iconic brands in history.”
