Selena Gomez addresses Rare Beauty’s future amid sale rumors

Selena Gomez addresses Rare Beauty’s future amid sale rumors

Originally appeared on E! Online

Selena Gomez isn’t looking too far ahead.

When it comes to her famed beauty brand, the Rare Beauty founder is concentrating on the here and now —despite online speculation that the company may soon be up for sale.

“I think it’s important for me not to focus on the logistics, if that makes sense,” Gomez told Women’s Wear Daily in an interview published July 29, “for me and my personal well-being.”

Having just released her first Rare Beauty fragrance, nearly 15 years after she released two scents through a licensed partnership with Adrenalin Inc. during her Disney Channel days, the “Lose You to Love Me” singer — who is currently engaged to Benny Blanco — sees the brand as much more than just a business venture.

“I put my heart into it,” she continued. “I work really hard, and I love our community, especially my fans. They have gotten me through all of the ups and all of the downs of life, and they are with me.”

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After all, the brand’s focus exceeds beauty and touches on mental health, with a percentage of sales going toward mental health care and support resources through the Rare Beauty Impact Fund.

“I’m so grateful that I’m in this place in my life where, you know, things could have looked differently,” the 33-year-old — who has been open about being diagnosed with bipolar disorder and lupus — explained. “The future for Rare for me is just the fact that we want to continue to create products. There’s still so much more room, there’s still so much more places we could go.”

For his part, Rare Beauty chief executive officer Scott Friedman further dismissed online rumors that Gomez would be leaving the brand behind.

“We haven’t made any decisions about any of that at all,” he told the outlet. “The rumors that have been out there have not been accurate. We’re focused on doing what we do best, and we have no idea how that will evolve in the future years.”

And this wasn’t the first time the “Only Murders in the Building” star has addressed rumors she’s selling Rare Beauty. Just last year, she made it clear that she would be sticking around for a while.

“I don’t think I’m going anywhere,” she said during the 2024 TIME100 summit last April. “I am enjoying this a little too much.”

“This is my pride and joy,” she added. “I didn’t want to really enter the cosmetics world without a mission. It was actually a dream that kind of happened within this brand, and on top of it we were able to make hopefully decent products.”

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