The hoopla surrounding the launch of Taylor Swift’s “The Tortured Poets Department” on April 19 is bringing clean awareness to one particular important determine in the Swiftverse: her longtime publicist, Tree Paine.
Paine, known as “one of the most powerful folks in the entertainment industry” in a recent Wall Street Journal profile, has been at Swift’s aspect for the earlier decade, cultivating the pop superstar’s impression and fiercely defending Swift at every convert.
Even though Paine performs mostly guiding the scenes, and declined to be interviewed in the Wall Avenue Journal’s the latest profile of her, she has amassed her own supporter base on social media, with some Swifties dubbing her a “queen” and a “legend” for the way she shields Swift.
On April 18, the day ahead of the launch of “The Tortured Poets Department,” fans namechecked Paine in posts on the X platform, alerting her to alleged leaks of Swift’s as-yet-unreleased album.
“Someone phone @treepaine !” a person X user wrote, responding to a post that alleged some radio stations were being playing “leaked illegal tracks” from the new album.
“one thing’s for certain and that is the hand of the queen, top quality pr Tree Paine, will assure y’all leakers WILL be dealt with! get them for me queen!” one more person wrote.
Read on to understand far more about Swift’s powerhouse publicist.
She has been Taylor Swift’s publicist considering that 2014
Paine has been operating with Swift for a decade. In 2014, she signed Swift as her sole customer with her freshly fashioned community relations agency, High quality PR.
Right before functioning with Swift, Paine worked for the Academy of Country Songs, and afterwards as senior vice president of publicity for the Christian and State divisions of Warner New music Nashville, according to the Wall Street Journal.
“There is not a publicist in NY, LA or Nashville that wouldn’t leap at an opportunity to function with an individual as talented as Taylor Swift and her administration group,” Paine stated in April 2024, noted the New York Put up.
Paine didn’t squander any time getting to get the job done for Swift. In April 2014, she took to Twitter to shoot down a Nationwide Enquirer story allegedly proclaiming that Swift experienced turned down a duet with state singer Randy Travis. (The website link to the authentic National Enquirer short article is no for a longer period energetic.)
“This story is 100% not true. Under no circumstances think the National Enquirer,” Paine wrote on Twitter, now known as X.
Since the beginning of their operate romantic relationship, Paine has been an unassuming yet regular existence together with Swift at general public events.
In images of Swift on the pink carpet, Paine is normally viewed in the track record, showing to continue to keep a watchful eye as photographers clamor for shots of her client. She also sometimes jumps in to modify Swift’s robes for images.
Swift and Paine look to have designed a near and trusting romantic relationship in excess of the years.
In a crimson carpet movie clip from the premiere of her “Taylor Swift: The Eras Tour” live performance motion picture in Los Angeles, Swift seems to deflect a photographer’s ask for with a playful reference to Paine.
Paine also praised Swift in a 2016 tweet celebrating the singer’s birthday.
“I achieved this lovely lady 10 yrs back,” she wrote. “She is the finest illustration of genuine magnificence inside and out.”
She has fiercely defended Swift in excess of the years
Paine has designed a track record as Swift’s PR bulldog.
In December 2023, Paine slammed the superstar gossip Instagram account, Deuxmoi, for its unverified promises that Swift and her ex-boyfriend, British actor Joe Alwyn, had privately gotten married prior to their break up.
“Enough is enough with these fabricated lies about Taylor from Deuxmoi,” Paine wrote on X. “There was In no way a marriage or ceremony of ANY variety. This is an crazy point to publish. It is time for you to be held accountable for the discomfort and trauma you result in with posts like these.”
Paine also came out swinging in protection of Swift during the singer’s feud with Ye, then acknowledged as Kanye West, and Kim Kardashian.
The dispute centered around Ye’s 2016 music, “Famous,” which integrated the lyrics, “I truly feel like me and Taylor may possibly still have sex, why? / I designed that b—- famous.”
In a June 2016 interview with GQ, Kardashian, who was married to Ye at the time, claimed Swift experienced accepted of the lyrics in a mobile phone conversation with the rapper.
Swift, meanwhile, alleged that the rapper experienced not named to check with for approval for that lyric exclusively, and referred to a subsequently leaked video as evidence.
In March 2020, Kardashian tweeted, “To be distinct, the only problem I ever experienced close to the problem was that Taylor lied as a result of her publicist who mentioned that ‘Kanye under no circumstances identified as to ask for permission…’ They clearly spoke so I let you all see that. No person at any time denied the term ‘b—’ was employed without her permission.”
About an hour later on, Paine refuted Kardashian’s statement on Twitter.
“I’m Taylor’s publicist and this is my UNEDITED unique statement. Btw, when you get pieces out, which is enhancing,” she wrote. “P.S. who did you guys piss off to leak that video clip?”
Paine was also on hand as Swift navigated her sexual assault lawsuit against former DJ David Mueller in 2017.
Mueller sued Swift for $3 million, boasting the singer had falsely accused him of groping her at an event in 2013. Swift countersued him for $1, and a Denver jury ruled in her favor.
While cameras weren’t allowed in the courtroom, Paine could be found outside the courthouse adhering to the verdict.
Lots of Swifties take into account Tree Paine a ‘legend’
Paine may possibly primarily operate driving the scenes, but more than the a long time, she has developed a subsequent in her individual appropriate amongst diehard Swifties.
“THE Satan Will work Tricky BUT TREE PAINE Performs Tougher!!!!! YAS QUEEN THANK U FOR UR Provider,” one particular fan posted on X in 2021.
“tree paine i hope both sides of your pillow are always chilly! god bless!” one more X user wrote in 2023.
Other lovers have called Paine a “legend” and “style icon.”
1 TikTok person has even posted numerous affectionate parody videos of Paine, imagining what the publicist may possibly assume and say about her experiences with Swift.
Followers seem to hold both admiration and powerful curiosity about Paine — who, in spite of getting a familiar confront in Swift’s orbit, is even now largely a thriller to her largest supporters.
Although she did make a temporary physical appearance in a 2020 documentary about Swift, “Overlook Americana,” Paine shares pretty much practically nothing about herself online, putting up only about her consumer, and she in no way provides interviews.
This privateness only looks to heighten fans’ fascination with her, and in a way, this seems to echo Swift’s own romance with the community.
Swift is certainly recognised for her kindness and generosity to followers, but she is also well-known for playfully withholding facts from her supporters (case in stage: her recent Apple audio word clues), teasing Swifties with cryptic mysteries and Easter egg hunts.
And although she shares intimate aspects about her particular everyday living in her tracks, Swift usually lets the tunes do the talking, rarely confirming who specifically her tracks are about.
The two Swift and Paine both feel to acknowledge the electric power of sharing just plenty of, but not much too significantly, and in the circumstance of the two girls, the much less they share, the additional lovers want to know.
This tale first appeared on These days.com. Additional from Right now:
