Keyes Firm Acquires Treasure Coastline Brokerage

Keyes Firm Acquires Treasure Coastline Brokerage

The Keyes Firm landed a 24-agent brokerage in the Treasure Coast. 

The Miami-based mostly brokerage, led by father-daughter duo Mike and Christina Pappas, acquired McCurdy & Co. Realty in Fort Pierce, according to a press launch. Founder Joanne McCurdy will develop into the district sales supervisor of the McCurdy Team. The brokerage is keeping the similar office environment at 171 Melody Lane and rebranding it as a Keyes place of work, she confirmed.

McCurdy’s 24-agent group closes an regular of $34 million in income a yr, she said. Keyes and other brokerages started out approaching her 5 a long time ago, but her workforce was scaled-down then. As the dimensions of her brokerage grew, McCurdy felt the require to provide in the aid of a larger sized company, and she liked that Keyes was relatives owned, she stated.

“I was seriously at a crossroads,” she explained. “Do I halt [growing] or get with a business that can assist us?”

It isn’t just McCurdy’s group that’s been increasing. The Treasure Coastline noticed a pandemic increase in need and costs, much like the rest of Florida. While the market has cooled off, McCurdy says she even now sees a continuous influx of buyers from Miami, the Northeast and California. There is also been regular desire for improvement internet sites.

“There’s a whole lot of one-household developers,” she stated, naming Lennar, D.R. Horton and Halliday Builders as some of the companies that have started out constructing subdivisions in the place. 

Although the Treasure Coastline has observed substantial price development in current many years, McCurdy mentioned she doubts the region would at any time eclipse the costs in Florida’s key luxury markets.

“I consider we’ll generally be underneath Miami or Fort Myers or Vero Beach front,” she stated.

McCurdy’s crew is Keyes’ newest acquisition. Previous year it acquired two groups in Boca Raton, the 100-agent Boca Realty and 60-agent Mizner Grande Realty. 

In January, Keyes joined the luxurious listings network Forbes Worldwide Homes. The shift displays the shifting demands of South Florida’s marketplace, as a new worldwide highlight shines on the location. 



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