Serhant major promoting for 67-tale, 791-unit venture
JDS Development’s Michael Stern and a rendering of Mercedes-Benz tower (JDS Growth)
JDS Enhancement Team is launching product sales of its planned Brickell tower to be branded Mercedes-Benz, marking the German carmaker’s first North American rental undertaking.
The formerly un-branded 67-tale mixed-use tower at 191 Southwest 12th Road will be termed Mercedes-Benz Spots in Miami, according to a press launch. It will come on the heels of Mercedes-Benz debuting its very first residential serious estate venture, Mercedes-Benz Locations in Dubai. The luxury carmaker launched the 65-story, $1 billion tower in January with Emirati developer Binghatti.
New York-based mostly JDS, led by founder and CEO Michael Stern, received approval from the metropolis of Miami to construct the tower in 2020. In trade, he agreed to establish an $8 million firehouse for the city of Miami, and $5 million into general public advantages, such as a redesign of Southside Park. Stern secured an $86 million building personal loan for the improvement in 2022. He bought the site for $23.5 million in 2019. Stern commissioned Shop Architects to structure the tower, and ideas have because been tailored with the Mercedes-Benz style staff, according to the release.
Serhant will direct income and advertising and marketing for the project’s 791 units, the launch reveals. Ground options will array from studios to three-bedroom condos, with charges starting up at $500,000, according to the project’s web page. Development has currently started and is anticipated to be accomplished in 2027, in accordance to the release.
Reps for the job declined to remark.
In addition to condos, the tower is portion of Stern’s 1 Southside Park, which will also have a 174-important Treehouse resort, 200,000 square feet of business office place, retail room, health facilities and 130,000 square feet of amenities, the release demonstrates. The challenge will also have EV charging stations and a vehicle fleet for people.
As element of the undertaking, New York Town-based mostly Discipline Functions, the landscape layout firm headed by CEO James Corner, will redesign Southside Park, the release shows.
Mercedes-Benz joins the pack of luxurious brands stamping their logos on South Florida condo assignments. JDS has a different branded challenge in Brickell with Dolce & Gabbana, a planned supertall with 259 models. It was previously going to be a Major Meals Group-branded tower, right before the restaurant team exited the partnership.
