Spotify has penned a new multi-yr partnership deal with controversial podcast host Joe Rogan, whose enormously popular show will quickly also be accessible on competing platforms, like YouTube and Apple Podcasts.
Spotify announced the renewed partnership in a submit on the firm’s company website Friday. Below a prior multimillion-dollar offer, “The Joe Rogan Experience,” had been a Spotify exclusive since 2020.
The Wall Road Journal, which to start with claimed the new deal on Friday, estimated that the new deal was well worth as a lot as $250 million in excess of its multiyear phrase. It cited unnamed individuals acquainted with the make a difference. The pact consists of an upfront minimum assure, in addition to a income sharing arrangement primarily based on advert profits, the newspaper claimed.
In an e mail to The Affiliated Press on Saturday, Spotify declined to remark on the deal’s monetary facts, like the estimated price.
Around the a long time, Rogan has created a huge audience who listen to his prolonged, broad-ranging interviews with a range of company, such as comedians, athletes, scientists and conspiracy theorists.
“There’s no script of what we’re going to converse about, and it all just form of comes about in serious time,” claimed Rogan on Spotify’s website write-up. “It’s just an actual natural discussion with individuals taking pleasure in by themselves, which is one thing we all can relate to, and some thing we all enjoy to do. These conversations have adjusted the way I believe about everyday living immeasurably and proceed to do so.”
The exhibit is continuously Spotify’s most well-liked podcast but also a recurrent lead to of controversy for the firm. Most notably, Spotify arrived less than massive pressure in 2022 to fall Rogan over his anti-coronavirus vaccine opinions and use of racial slurs, with some musicians, such as Neil Younger, pulling their songs from the system in protest.
In February 2022, Spotify CEO Daniel Ek denounced the host’s racist language but explained, “I do not believe that silencing Joe is the solution.”
Spotify’s shares closed up $3.51, or just about 2% to $222.47 per share on Friday.
