Ben Affleck channels his inner J. Lo in new Dunkin&#039 industrial: ‘This is me now&#039

Ben Affleck channels his inner J. Lo in new Dunkin&#039 industrial: ‘This is me now&#039


Ben Affleck even now runs on Dunkin’.

The “Good Will Hunting” star appeared in a new advertisement for the espresso chain that premiered on Sunday, Feb. 4, during the Grammy Awards. 

The place poked enjoyment at a controversy Affleck was at the heart of for the duration of the 2023 Grammy Awards. He went viral on social media just after he was noticed in the group wanting unenthused whilst he sat following to his spouse, Jennifer Lopez.

When she joked that it was actually his “happy encounter,” fans explained that the actor looked like he would have instead been at his delighted place — Dunkin’.

At the commencing of the new advert, Affleck appears to be seeing a news report with the headline, “The Boredest Man in the Planet,” accompanying a photo of him and Lopez at the 2023 Grammys. 

https://www.youtube.com/view?v=JvVaPHxfPgM

“Keep laughing,” he states, putting on a dramatic Boston accent. “He’s bored? No, researching. Often viewing. I could do that. How tough can it be?”

The ad cuts to a clip of Affleck chatting to an individual on the mobile phone, outlining a “crazy dream” that he experienced about beginning a audio vocation.

“I experienced arrive up with some beats and then you were being like, ‘Maybe you ought to place that on a document,’” he claims. “I even experienced like a persona, like J.Lo or like B.Lo. That is the bad variation, obviously.”

Soon after Affleck is turned down on the call, he takes issues into his very own fingers to demonstrate himself as a performer.

In one more scene, he presents a physical CD to a tunes producer in the studio, who seems perplexed by the outdated object.

“These are the beats suitable here,” Affleck says. “Big time tunes pro, you don’t know wherever the audio will come from?”

Soon after using a change in the recording booth and presenting some outfit about-the-top rated appears to be like for his new persona, he enlists the help of fellow Dunkin’ enthusiast Charli D’Amelio for some steerage on dance moves and asks the supreme query, “Who is TikTok?”

Ben Affleck turned to Charli D’Amelio for some considerably-needed tips about dance moves and social media.
(Dunkin’)

By the finish of the business, Affleck appears ready for his upcoming stage of his career. He narrates his hero’s journey in a voiceover although he destinations a gold chain all-around his neck, adorned with a substantial charm fitting for a Dunkin’ lover — a chocolate frosted doughnut with rainbow sprinkles.

“They notify you you’re no very good,” he claims. “You’re a goofy, center-aged, clumsy white person with no rhythm and you can’t sing on essential. You are not coordinated. That means I just cannot be a pop star? Undervalue Boston at your peril.”

“This is me now,” he claims in closing, a reference to his wife’s upcoming album and movie.

Dunkin’ teased the collaboration before in the working day on Instagram.

The brand shared a picture of Affleck’s place on the seating chart, which provided the iconic image of his reaction at the 2023 Grammys. Placed in entrance of the sign was an iced coffee alongside with a take note from Dunkin’ fastened to the board, which study, “Hang in there bestie!”

“Ben at past year’s Grammys is my Roman Empire,” the post’s caption read through.

This commercial marks the most recent collaboration among Affleck and his beloved Dunkin’.

In September 2023, the actor teamed up with the espresso chain and Ice Spice for an advert that aired throughout the MTV Movie Audio Awards. In the small place, the duo brainstormed tips for a new consume identify, vetoing Affleck’s suggestion of “Vanilla Ice Spice” right before in the long run landing on Ice Spice Munchkins Drink.

Affleck appeared in several other adverts for Dunkin’ in 2023, including a brief spot in April where he was mistaken for his longtime close friend and collaborator, Matt Damon.

He also appeared in Super Bowl commercial alongside his wife where he served as a drive-via employee at a Dunkin’ location in his dwelling point out of Massachusetts. 

This tale initial appeared on TODAY.com. A lot more from Today:

In a new commercial for the Boston-primarily based espresso business that aired during the 2024 Grammy Awards, the actor shuts down the “Sad Affleck” memes, which took the world wide web by storm soon after he attended the 2023 Grammys.





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