- HMD, quick for Human Cell Gadgets, states it is launching a Barbie flip mobile phone this summer time, in a partnership with toy maker Mattel.
- It will not be connected to the internet, creating it a throwback to the “dumb phones” of yesteryear ahead of smartphones grew to become preferred.
- The machine seems to be like a conventional flip cellular phone with buttons somewhat than a contact display screen, and will come in a scorching pink colour, resembling the legendary pink flip cellular phone accent that will come with several Barbie dolls.
Not yet worn out of the Barbie movie?
Soon, you may be in a position to get a flip cellular phone from the blockbuster toy franchise.
The enterprise at the rear of Nokia-branded smartphones, HMD, small for Human Cell Units, says it is launching a Barbie flip mobile phone this summer, in partnership with toy maker Mattel.
Mattel is the organization guiding the Barbie manner doll selection. It has developed and bought the well-known kids’ toys and accessories considering the fact that 1959.
The gadget, which is slated for launch this summer months, “guarantees to embody the classic stylish of the first girl empowerment brand with a dash of pink and of study course, sparkle,” according to a HMD press launch.
It will never be related to the online, making it a throwback to the “dumb telephones” of yesteryear in advance of smartphones turned well known.
So-known as dumb telephones have develop into extra well known, specially with Gen Z customers, who are striving to limit their digital action and move absent from poisonous information identified on platforms like Instagram, TikTok, Snapchat, and YouTube.
Lars Silberbauer, HMD’s chief internet marketing officer, claimed it was “time to swap reel existence for true everyday living and acquire a breather from all the interruptions of notifications.”
The system appears like a common flip mobile phone with buttons relatively than a contact display screen, and will come in a warm pink colour, resembling the iconic pink flip phone accent that comes with quite a few Barbie dolls.
It is the very first unit getting offered by HMD below its new manufacturer identify, Human Mobile Devices — or HMD for quick. This is a action absent from Nokia which is the brand HMD generally has made use of to offer its dumb phones and smartphones.
Below a revamp, HMD designs to nonetheless offer Nokia phones. But it will associate with other manufacturers to offer telephones that only represent their model, instead than HMD, with the enterprise performing as a sort of white label hardware maker driving the scenes.
HMD was spun out of Microsoft soon after the U.S. tech large determined to offer the Nokia phone brand, which it initially bought in 2014, to a team of former Nokia executives. HMD International was proven in 2016.
Barbie mania became a phenomenon in 2023 thanks to a blockbuster movie featuring the likes of Margot Robbie, Ryan Gosling, and Will Ferrell. The film pulled in over $1.4 billion at the box business office, generating it the greatest-grossing film of 2023.
