MIAMI (AP) — Lionel Messi has gained futbol’s biggest prize. He’ll now be portion of football’s greatest day.
The Inter Miami star, Earth Cup winner and world wide soccer icon will headline a Super Bowl ad for Michelob Extremely, the brand name announced Thursday. A teaser to what will be a 60-next location demonstrates Messi buying a beer as he walks up to a bar, and his reaction when the faucet stops pouring.
It’ll be Messi’s initial Super Bowl industrial and provides to his substantial advertising arrive at in the U.S. and globally. The recreation is on Feb. 11 in Las Vegas.
His partnership with Michelob Ultra’s father or mother corporation, Anheuser-Busch, commenced in 2020. The Super Bowl place is portion of the beer’s sizable financial investment in soccer. The ad follows the manufacturer currently being exposed as the international beer sponsor of this summer’s Copa The united states.
It is also expected that Ultra will lover with the men’s Globe Cup when it will come to the U.S., Canada and Mexico in 2026 — when Messi and Argentina will intention to defend their title.
Messi is a promoting desire with big manufacturers these as Adidas, Gatorade, Challenging Rock Global, Royal Caribbean and Apple Television set all associated with him. His social media footprint is massive, with nearly 500 million followers on Instagram.
Anheuser-Busch routinely spends thousands and thousands on Super Bowl advertisements previous year’s video game brought an inquiring rate of as much as $7 million for a 30-2nd location, with companies paying it to be on U.S. advertising’s greatest phase and with hopes of achieving an envisioned viewers of more than 100 million.
The beverage large had a Michelob Ultra place as part of past year’s Super Bowl lineup, also with a sports activities topic — it was established at Bushwood Country Club, the fictional state club in “Caddyshack,” and starred tennis wonderful Serena Williams, previous Dallas Cowboys quarterback and current Tv set analyst Tony Romo, Miami Warmth standout Jimmy Butler, golfer Rickie Fowler, soccer participant Alex Morgan and boxer Canelo Alvarez.
Messi has extra than 800 plans in his vocation for club and state, earning him 1 of the biggest scorers in the sport’s historical past. He scored twice in the most new Environment Cup ultimate in 2022 that Argentina received in opposition to France on penalty kicks.
Messi is a four-time Champions League winner, an Olympic gold medalist and has been aspect of 44 trophy wins over-all, regarded as the most in soccer background.
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