Lionel Messi has gained futbol’s most significant prize. He’ll now be element of football’s most significant day.
The Inter Miami star, Planet Cup winner and world soccer icon will headline a Super Bowl advert for Michelob Extremely, the brand announced Thursday. A teaser to what will be a 60-2nd location reveals Messi buying a beer as he walks up to a bar, and his response when the tap stops pouring.
It will be Messi’s first Super Bowl business and adds to his substantial promoting access in the U.S. and globally. The match is on Feb. 11 in Las Vegas.
His partnership with Michelob Ultra’s guardian corporation, Anheuser-Busch, started in 2020. The Super Bowl place is part of the beer’s sizable investment in soccer. The advert follows the brand name currently being discovered as the international beer sponsor of this summer’s Copa The usa.
It really is also predicted that Ultra will companion with the men’s World Cup when it will come to the U.S., Canada and Mexico in 2026 — when Messi and Argentina will intention to defend their title.
Messi is a marketing desire with large brands this sort of as Adidas, Gatorade, Difficult Rock Worldwide, Royal Caribbean and Apple Tv all associated with him. His social media footprint is tremendous, with practically 500 million followers on Instagram.
Anheuser-Busch routinely spends thousands and thousands on Tremendous Bowl advertisements past year’s match introduced an asking value of as a lot as $7 million for a 30-2nd spot, with firms paying out it to be on U.S. advertising’s major stage and with hopes of achieving an envisioned viewers of more than 100 million.
The beverage huge had a Michelob Extremely spot as portion of previous year’s Tremendous Bowl lineup, also with a sporting activities theme — it was set at Bushwood Nation Club, the fictional state club in “Caddyshack,” and starred tennis good Serena Williams, former Dallas Cowboys quarterback and latest Television set analyst Tony Romo, Miami Heat standout Jimmy Butler, golfer Rickie Fowler, soccer player Alex Morgan and boxer Canelo Alvarez.
Messi has more than 800 ambitions in his profession for club and nation, generating him 1 of the finest scorers in the sport’s history. He scored 2 times in the most the latest Entire world Cup final in 2022 that Argentina gained from France on penalty kicks.
Messi is a 4-time Champions League winner, an Olympic gold medalist and has been section of 44 trophy wins overall, deemed the most in soccer record.
