STAMFORD, Conn. (AP) — Saturday night’s AFC wild-card playoff game involving the Miami Dolphins and Kansas City Chiefs on Peacock set a document for the most-viewed occasion on a streaming support.
According to Nielsen, the Chiefs’ 26-7 victory in frigid temperatures averaged 23 million viewers on Peacock, NFL+ and on NBC affiliate marketers in Kansas Town and Miami. Nielsen also noted Sunday evening that the game had a overall achieve of 27.6 million.
Admirers experienced to fork out for a Peacock subscription, which starts off at $5.99, to look at the game, earning it the NFL’s initially playoff recreation guiding a paywall — a move by the league that generated no lack of problems from supporters.
Even so, the regular viewership very easily surpassed the preceding document of 15.3 million for the Nov. 30 matchup concerning the Seattle Seahawks and Dallas Cowboys on Amazon Prime Video clip. It also surpassed the audiences for the Saturday night time wild-card playoff games that had been revealed on NBC in two of the past 3 many years.
Last year’s initial-spherical playoff recreation concerning the Los Angeles Chargers and Jacksonville Jaguars averaged 20.61 million viewers.
According to different experiences, NBCUniversal paid out $110 million for the legal rights to the game. Although the ultimate score wasn’t close, the Dolphins-Chiefs video game experienced the novelty of becoming a person of the coldest in NFL history — and Taylor Swift was in attendance to watch her boyfriend, Travis Kelce.
Judging by the audience, Saturday’s recreation is not likely to be the past playoff matchup revealed on a streaming service.
Hans Schroeder, the NFL’s govt vice president of media distribution, explained viewership would be a single aspect in deciding if a wild card recreation would go on to be solely streamed in the long term.
Underneath the NFL’s agreement, each of its four broadcast partners — NBC, CBS, Fox and ESPN/ABC — receives at least one wild-card recreation. Of the two remaining games, 1 rotates each individual year involving NBC, CBS and Fox, while the other will likely be up for bid every single calendar year. That usually means Peacock, Paramount+, Amazon or ESPN+ could inevitably be in the operating.
The Houston Texans’ 45-14 rout of the Cleveland Browns averaged 29 million on NBC, Peacock, electronic platforms and Telemundo. That is the most watched wild-card match in the late Saturday afternoon slot given that a 2018 sport between the Seattle Seahawks and Dallas Cowboys averaged 30.06 million on Fox and streaming platforms.
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