- Diageo and Sean “Diddy” Combs introduced the end of their partnership in a joint statement Tuesday.
- Combs experienced accused the spirits giant of racism, and reported it neglected his vodka and tequila brands.
- The assertion claimed Combs will “voluntarily dismiss his lawsuits in opposition to Diageo with prejudice.”
Sean “Diddy” Combs and Diageo claimed Tuesday they have damaged ties and settled the tunes mogul’s accusations that the spirits huge neglected vodka and tequila brands he promoted or co-owned.
In a joint statement, the London-centered firm and Combs reported they “have now agreed to solve all disputes between them. Mr. Combs has withdrawn all of his allegations about Diageo and will voluntarily dismiss his lawsuits against Diageo with prejudice.”
Diageo and Combs included that they have “no ongoing business enterprise connection, both with regard to Cîroc vodka or DeLeón tequila, which Diageo now entirely owns.”
The sides settled a lawsuit filed past 12 months in New York Supreme Court docket in Manhattan, where Combs alleged racial discrimination by Diageo and mentioned the business neglected Cîroc vodka and DeLeón tequila. Combs’ lawyers accused the firm of internet marketing the spirits as “city” models.
The accommodate sparked a monthslong dispute between Diageo and Combs.
In November, Diageo submitted a letter aiming to avoid Combs from showing in DeLeon tequila ads after the singer Cassie accused him of rape and abuse. Cassie and Combs settled the singer’s lawsuit that month, only a working day immediately after she filed it.
Combs Wines and Spirits and Diageo first partnered in 2007 to advertise Cîroc. They later teamed up to jointly order DeLeón in 2013.
Diageo, 1 of the most significant spirits businesses in the globe with a nearly $80 billion current market price, owns extra than 200 brands such as Don Julio and Johnnie Walker.
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