It could possibly be (Cajun) turkey season, but just one chain is building positive you don’t overlook about chicken.
On Nov. 22, Popeyes announced it would be permanently introducing hen wings to its menu nationwide. Now offered, wing-enthusiasts can select from 5 signature flavors the chain suggests have “varying levels of kick.”
The wing varieties are Honey BBQ, Roasted Garlic Parmesan, Signature Hot, Ghost Pepper and Sweet ‘N Spicy. Those last two flavors may be familiar to some, as the Ghost Pepper wings were introduced previously this year, and Sweet ‘N Spicy wings were introduced again in September for a confined time. According to the chain, the latter was a large strike with shoppers. (Could hen wings be the new chicken sandwich?)
“At Popeyes, we like to obstacle the position quo and are consistently redefining what is envisioned from quickly foodstuff makes,” reported Sami Siddiqui, president of Popeyes North The usa, in a push launch. “Ghost Pepper Wings were an overnight good results, followed by the addition of Sweet ‘N Spicy wings, our ideal executing product or service because the infamous Hen Sandwich. We know our company want even a lot more bold Louisiana-inspired wing flavors to pick from and are enthusiastic to see our new wings line-up choose flight.”
Just about every wing flying onto menus consists of hand-battered and breaded crispy chicken wings, which go through the exact same approach as its signature Bone-In Chicken marinated in Popeyes’ spices. Of the five flavors, three are manufacturer-new recipes creating their debut on the Popeyes menu:
- Honey BBQ Wings: This all-new menu merchandise attributes tamarind, honey and molasses flavors to create a sweetly Southern sauce.
- Roasted Garlic Parmesan: This all-new menu merchandise pairs the flavors of caramelized garlic, Parmesan cheese and Ssiago cheese for what the chain phone calls a “buttery chunk.”
- Signature Sizzling: This all-new menu item requires its inspiration from Louisiana and Cajun scorching wings. Tossed in Popeyes’ signature Cajun incredibly hot sauce with a smidge of sweetness, these wings are for those who really like warmth.
- Ghost Pepper Wings: Marinated in a dry spice mix, these wings aspect the fire of the ghost pepper.
- Sweet ‘N Spicy Wings: These crispy wings are marinated, hand-breaded and fried, then tossed in a sweet and spicy mix of chili, garlic and ginger.
“This is some thing my team has been doing work on for three several years, and we took our time to get it ideal,” claimed Amy Alarcon, Popeyes’ head chef and vice president of culinary innovation, in a press launch. “Ghost Pepper has become a weighty hitter in our arsenal of merchandise, and in marrying that with our Wings we knew we had one thing distinctive.”
“Now, we have observed techniques to increase flavors on top rated for a wide variety of preferences our visitors are guaranteed to really like,” she ongoing. “And with our Sweet ‘N Spicy Wings lately turning out to be the highest accomplishing solution since the Chicken Sandwich, we are beyond enthusiastic to unveil this whole lineup.”
In a concept as spicy as its wings, Popeyes claimed it’s “looking to reset the industry standard for wings” and giving individuals a “nudge in the proper direction” by strategically putting billboards in the vicinity of competitor dining places.
As if that wasn’t shady enough, a new Popeyes marketing campaign invitations consumers to “rethink their hen wing choices” with the launch of “Popeyes DISScount codes,” which can be redeemed on the Popeyes application or website.
The saucy codes consist of: STOPWINGS, NOTTHATWILD, OPENSUNDAY and ONLY1WINGSFLVR, which are all electronic codes that unlock a absolutely free 6-piece get of wings with a $10 minimal acquire starting up Nov. 27.
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