Kraft Macaroni and … Fava Beans?
The Kraft Heinz Co. claimed Wednesday it’s bringing dairy-free macaroni and cheese to the U.S. for the initial time. The organization explained the new recipe has the identical creamy texture and taste of its beloved 85-calendar year-outdated unique Mac & Cheese but replaces dairy with elements like fava bean protein and coconut oil powder.
The plant-dependent Kraft NotMac&Cheese, which will be rolled out to U.S. merchants in excess of the next number of months, was created in collaboration with Not Co., a Chicago startup that makes plant-dependent milk, burgers and other items.
Kraft Heinz, which is primarily based in Pittsburgh and Chicago, shaped a joint enterprise with Not Co. final yr. The joint enterprise, termed The Kraft Heinz Not Co., has now released non-dairy cheese slices and mayonnaise in the U.S. It plans to include a lot more products and solutions and start intercontinental distribution upcoming year.
Kraft Heinz started selling vegan macaroni and cheese in Australia in 2021, but this will be the initially time it really is been sold in the U.S.
Kraft Heinz Not Co. CEO Lucho Lopez-May well claimed revenue of plant-primarily based macaroni and cheese solutions are outpacing the all round category. But fewer than 30% of customers purchase the solutions a 2nd time, citing disappointing taste and texture.
Lopez-May mentioned Kraft Heinz Not Co. aims to fulfill consumers’ desire for plant-based mostly food items with acquainted flavors that you should not drive them to make drastic adjustments to their consuming routines. Kraft sells extra than 1 million bins of its first Mac & Cheese just about every working day.
NotMac&Cheese will be available in white cheddar and authentic flavors.
Even though it is really built from plants, NotMac&Cheese is just not automatically healthier than the original. When fully geared up with margarine and almond milk, 1 cup of NotMac&Cheese has 450 calories by comparison, 1 cup of first Mac & Cheese geared up with margarine and 2% milk is 350 calories. The plant-based dry mix is better in extra fat and carbs. But it is also decreased in cholesterol and has far more protein and fiber.
