MIAMI – Bed Bathtub & Further than is back again from the dead a thirty day period just after Overstock.com introduced it bought the manufacturer out of personal bankruptcy.
On Tuesday, Overstock’s web-site relaunched as BedBathandBeyond.com, a transfer that merges Overstock’s online company design and goods groups with common branded products favored by Mattress Bathtub & Past shoppers.
“All of Overstock’s categories will changeover about and new merchandise will also occur in,” Jonathan Johnson, CEO of Overstock, explained in an interview with CNN.
“Since this deal was declared, we have included above 600,000 new solutions to the web-site,” he mentioned, adding that a good deal of the new products “are the identify-brand products and solutions that men and women have always acquired and anticipated to acquire at the outdated Bed Bath & Outside of.”
Overstock, which sells household furniture, home furnishings, tub, lights, rugs, and an array of other items on the net at discounted costs, obtained Mattress Bathtub & Beyond’s identify, mental property, and digital property in June with a profitable bid of $21.5 million for its assets.
Brought back to daily life
Johnson promised newness blended with familiarity for Bed Bathtub & Outside of customers in the hottest digital-only variation of the retailer.
“It will have the identical good bed, tub, and kitchen area things but it will also have a a lot even bigger outside of,” he stated. The “further than” contains a broader array of linens, cookware, and tiny appliances.
Fans of Mattress Bath & Beyond’s 20%-off a solitary item “Major Blue” coupon will be considerably let down that it will not be resurrected.
“I guess what I would say about the coupon is that if you like Mattress Tub & Past coupons in the previous, you will like the new Bed Tub & Outside of cellular app we will be rolling out with start in US,” explained Johnson.
He stated customers can avail of special bargains and promotions through the new application. BedBathandBeyond.com is also reinstating up to $50 in unused loyalty rewards points for active associates of the previous Mattress Bath & Outside of loyalty method. “People rewards factors had gone absent in the individual bankruptcy,” he stated.
“We are going to still be supplying coupons even if they are not as big as the 20% coupon that people expected and frankly demanded from Mattress Bath & Past,” explained Johnson.
What’s not coming again – at minimum in the foreseeable future – are physical merchants.
“By no means say under no circumstances,” stated Johnson. “We’re targeted on this changeover now and we like our asset-gentle enterprise product. But by no means say by no means. We’ll glimpse, we could test, but right now, it can be not in the latest strategic prepare.”
Mattress Bath & Further than declared in April it would near all 360 of its stores and go out of company.
Just one modify that Overstock is thinking about is the company ticker image.
“We consider the company name, which is Overstock and ticker ‘OSTK’ is probably not a match anymore. We’re figuring out what to do. We’re not certain we want it to be the “BBBY” tainted ticker of a meme inventory absent bankrupt. We will come across the correct name in time.”
Mattress Bathtub & Beyond’s return arrives close on the heels of yet another iconic retail brand’s comeback.
Infants R Us, which went out of small business in tandem with its guardian company, Toys R Us, in 2018, opened its new US flagship retailer this thirty day period at the American Aspiration Shopping mall in New Jersey.
