HOLLYWOOD — Hollywood star Angelina Jolie has become the latest superstar to announce their possess style model with the launch of Atelier Jolie.
The Oscar-profitable actor declared the new trend undertaking in a post on Instagram on Wednesday.
“I’m starting a thing new right now — a collective wherever everyone can create,” wrote Jolie.
“Atelier Jolie is a spot for resourceful individuals to collaborate with a competent and varied spouse and children of expert tailors, pattern makers and artisans from about the entire world,” she additional.
“It stems from my appreciation and deep regard for the numerous tailors and makers I’ve worked with in excess of the yrs, a want to make use of the superior-good quality vintage materials and deadstock material previously accessible, and also to be section of a motion to cultivate extra self-expression.”
The brand name also has its own Instagram account, and one post provides even further rationalization of its goal.
“Atelier Jolie needs to sign up for others in their work to democratize the vogue marketplace, enabling the shoppers to have entry to a collective of emerging designers and master artisans,” it reads.
“There will also be an inclusive on-line useful resource for getting garment makers, making use of curated dead inventory and vintage components to make a person-of-a-sort items that embody individual creative imagination and purpose.”
And a statement on the firm site emphasizes diversity.
“We will convey jointly a assorted crew, like apprenticeships for refugees and other talented, underappreciated teams, with positions of dignity dependent on ability,” it reads.
“And as we do the job with world-wide artisans and creators, we hope to assist share the richness of their cultural heritage and guidance the development of their possess businesses.”
Jolie is very well acknowledged for her fascination in humanitarian and human legal rights problems. She worked with the United Nations refugee company UNHCR for more than two many years, and served as a particular envoy from 2012 until eventually December 2022.
And Jolie, who received an Academy Award for Best Supporting Actress for the 1999 film “Female, Interrupted,” is the most current in a extended line of superstars to start their personal manufacturers.
Rihanna’s Fenty Splendor, Scarce Magnificence from Selena Gomez, SKKN by Kim (Kardashian), and Haus Labs by Woman Gaga are just a handful of examples in the attractiveness house, while Travis Barker owns Barker Wellness.
