Rihanna, sporting a purple ensemble and a brand name-new child bump, established the globe aflame Sunday throughout the Tremendous Bowl LVII halftime demonstrate. The 34-calendar year-old star, who welcomed a child past Could with rapper A$AP Rocky, executed some of her greatest hits in the course of the hugely anticipated dwell efficiency — Rihanna’s initially in 6 a long time — in entrance of some 100 million viewers worldwide.
And nevertheless the display has now received a good deal of praise on social media and beyond, there is certainly one particular issue it didn’t get: a paycheck.
Did the NFL Shell out Rihanna to Conduct At Halftime?
You may be wondering that the NFL will be keen to pay out top dollar to get this kind of an iconic lineup of halftime performers. The truth of the matter is, artists that carry out at a Super Bowl halftime historically make practically nothing.
In a 2016 job interview with Forbes, NFL spokesperson Joanna Hunter mentioned: “We do not pay out the artists. We include charges and manufacturing expenses.”
If They Will not Get Paid out, What is In it For the Artists?
Whilst halftime performers really do not get a paycheck from the NFL for their time and initiatives, in the long run, they enjoy financial added benefits through their confirmed exposure to thousands and thousands of people today.
By means of the halftime performances, artists are provided an unmatched option to advertise their newest albums or singles, driving traffic to their upcoming excursions or newest initiatives.
In 2020, Spotify claimed that Super Bowl LIV’s halftime functionality by Shakira spiked her streams by 230% while Jennifer Lopez’s went up 335%.
In 2018, Justin Timberlake’s halftime show increased his sales gain by 534%.
How A great deal Do Tremendous Bowl Halftime Displays Expense?
Even though Tremendous Bowl performers are not paid by the NFL, the output aspects can be really pricey. No matter if it’s for fireworks, LED panels or extravagant entrances, below are some of the most notable halftime exhibits we have witnessed and the charges concerned:
- 2001: Aerosmith, NSYNC, $11 million
- 2007: Prince, $12 million
- 2013: Beyoncé, $600,000
- 2017: Lady Gaga, $10 million
- 2020: Jennifer Lopez and Shakira, $13 million
Who Performed at the Tremendous Bowl Halftime Exhibit Final Year?
The Super Bowl LVI Halftime Exhibit showcased an legendary lineup of Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.
